Behindthe Scenes

SMR’s founder, Seneca, is involved every step of the way with a hands-on approach, working closely with her team to ensure all clients are happy with the finished product.

Seneca Moss Reynolds and her team on site, with plans and stone samples
Seneca and her team, on site

The studio

Seneca Moss Reynolds

Founder · SMR Consulting

Seneca Moss Reynolds

Seneca Moss Reynolds brings a distinctive perspective to luxury residential design, shaped by a career that began in the world of fashion. Before designing homes, she worked as a Fashion Editor at Cosmopolitan and InStyle in New York and later as a celebrity stylist in Los Angeles—developing an editorial eye for proportion, composition, color and detail.

Today, Seneca designs and oversees residences throughout South Florida and the Bahamas for private clients and developers, bringing together interior design, construction and project management under one cohesive vision. From the earliest architectural plans and construction details to material selections, custom cabinetry, furnishings and final styling, she remains intimately involved from concept through completion.

An editorial eye. A builder’s perspective. A home considered in every detail.

Jordan Biton, Executive Assistant at SMR Consulting

Executive Assistant

Jordan Biton

Jordan combines creativity, organization, and genuine connection in her role as Executive Assistant to Seneca Reynolds at SMR Consulting. A graduate of the University of Georgia with a degree in Fashion Merchandising and Consumer Economics, she draws on a diverse background in styling, merchandising, marketing, and client service to offer a creative eye and thoughtful attention to detail across every project.

Since joining SMR Consulting in January 2026, Jordan has found a natural fit in the world of interiors, helping coordinate the many details that turn each design vision into reality. Warm, energetic, and detail-oriented, she believes the most beautiful spaces are personal, intentional, and a true reflection of the people who call them home.

Tabatha Vale, Design Assistant at SMR Consulting

Design Assistant

Tabatha Vale

Tabatha Vale is a Design Assistant at SMR Consulting, with a background in Interior Design and experience working on a variety of high-end residential and hospitality projects.

She enjoys being involved in different stages of the design process, from space planning and finish selections to furniture specifications and project coordination. She has a passion for creating beautiful, functional spaces and values attention to detail, creativity, and collaboration in bringing each project's vision to life.

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